creative direction & Image consulitng

DIARY

magnetic wall and modular design elements for a totally custom look

innovation |  Visual Magnetics is a materials innovation company focused on transformative, magnetic surface design for walls. Visual Magnetics’ unique magnetic wide-format materials can be used in a multitude of applications, each custom designed, printed, and easily adaptable.
source : http://www.visualmagnetics.com/

Dusen Dusen has created a line of bold and playful magnetic wallcoverings for Visual Magnetics. The ability to change and rearrange the shapes, allows users to continuously reinterpret Dusen Dusen’s designs. 

Dusen Dusen has created a line of bold and playful magnetic wallcoverings for Visual Magnetics. The ability to change and rearrange the shapes, allows users to continuously reinterpret Dusen Dusen’s designs. 

As part of their ongoing collaboration with Ellen Van Dusen of DUSEN DUSEN, the designer's latest site-specific installation using Visual Magnetics's magnetic textiles is now on display at the Children's Museum of the Arts. Van Dusen's large-scale installation is located in the museum's Pepperman Family Art Studio, and created using her instantly-recognizable aesthetic of vibrant colors and abstract shapes.

The installation for the CMA was designed like a coloring book - the background is black with outlines of objects, characters and patterns, which have become characters in their own right. The magnetic second layer is versions of those characters that are colored in. Guests can match the colored object with its corresponding outline, or create their own vignettes using the characters.