innovation | Design duo Ima Moteki wants to change the way kids learn about color. They’ve created a set of “Nameless Paints” whose colors are simply identified by just that – their color. In addition to rejecting labels, the paints also teach color theory.
It’s a radical new way of getting kids to intuitively understand color and remove the preconceptions that names like “green” and “blue” create.
“By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” explains Yusuke Imai.
Instead of names, each tube in the 10-color paint set is identified by one or more circles of color. For tubes with more than one circle, the size of the circle indicates the proportion of paint that were mixed to create the resulting color.
Nameless Paints are a fun way to explore how color works !